The picture leads
The opening screen pulled apart: the photograph underneath, and over it, light type, thin outlines and one solid button.
Moments
Moments is a personal design exploration for a modern photography platform, celebrating visual storytelling through a clean, editorial-inspired interface. The project explores immersive imagery, elegant typography, and thoughtful layouts that allow photography to remain the focus while creating a refined browsing experience.
- Status
- Personal
- Type
- Photography platform
Moments is a personal exploration of mine, in visual design: a photography platform, laid out as one long page. What follows is how that page works, from the top down.
It opens on one photograph, a snowboarder against open snow in black and white, filling the frame out to its rounded corners. Everything laid over it keeps out of the way. The wordmark is small, the menu sits inside a thin outline, and the headline, “Capturing your moments”, is large but light. Even the five tags along the bottom are outlines. The one solid shape on the picture is the button to book a call.
The interface keeps to black, white and grey from top to bottom, so every colour on the page comes from a photograph. And because the first one is black and white as well, the first colour you meet is in the collection further down: the grass behind a lion, the sand of a desert.
The words are set to be read at two speeds. Each statement is in two tones: most of it in grey, and a few words in white, a weight heavier, that say it on their own. “Moments thrives on capturing life’s treasured instances with creativity and magic” reads, at a glance, as Moments, treasured, creativity, magic. Every statement on the page works the same way, and moment, or moments, is always one of the bright words. The short paragraphs beside them light up one word only: Moments.
Read at two speeds
The page’s first statement, read in full, then at a glance: four words come forward, brighter and a weight heavier, and the rest steps back.
Down the page, pictures and words take turns. The photograph gives way to a statement set to the right, then a second set to the left, then three pictures side by side. After them come more words, a row of landscapes, and a last line to close: “Capture your moments, and cherish them forever.” Neither runs on long before the other takes over, so a long page keeps its pace.
Pictures and words, in turn
The whole page in miniature, laid down from the top: a photograph, two statements, three pictures, words over landscapes and a last line.
The collection says only as much as it needs to. Its first card, “The king of kings in the African savanna”, is wider than the other two and carries the most: four tags along its top, a line about the photo and a solid button, More of this. The other two keep to a title and an outlined button, so only one picture in the row says more than its title.
Further down, a panel gives one place a row of its own: “Where mountains and water meet”, in Banff, Canada. Its landscapes run on past the panel’s edge, with two round arrows under the title.
One object holds the page together: the button to book a call. It’s a pill with a circle on its end, overlapping just enough that the two read as one shape, with an arrow in the circle. On the photograph it’s solid white. On the dark below, the pill turns to an outline and the circle stays solid. It sits at the top of the page and with every statement after it, and at the very end it says Get started instead. Wherever you stop reading, the next step is close by and looks the same.
The designs are below: the whole page, top to bottom, and then a walkthrough of it.