Betaroo

Betaroo is a sports analytics platform focused on helping users make more informed decisions through data-driven insights and intuitive product design. The project explores complex information architecture, personalised experiences, and scalable interfaces while balancing dense statistical data with a clean, approachable user experience.

Role: Founder
Investment: $100k+
Timeline: In Development
Type: App

I’m building Betaroo as its founder. It’s still in development, so what follows is how the designs work rather than what they’ve achieved.

A single night of sport has more markets than anyone could read: every game, every player and every line, each with its own history. Betaroo reads them for you. Its promise is the first thing the app shows you: every opportunity ranked by confidence and backed by evidence, so the few worth your time come first.

Ranked by confidence

Tonight’s picks in the order their games are on, then by confidence. Elite comes first, then Strong, and the rest step back.

Ranking puts a lot on each pick. In a long list it has to say what the bet is, why it might land and how sure we are, and still read at a glance. So a pick is built in layers, from the game and its time at the bottom, through the player, the line and the evidence, to the one thing that matters most on top: its confidence.

One pick, four layers

A pick pulled apart: the game, the pick, the evidence, and on top, how sure we are.

That layering is how dense data stays calm. Behind every pick are its hit rates, recent form, the matchup and the minutes played. None of it is thrown away, but on Top Picks the card shows only a short read on why and one hit rate, such as a hit in 7 of the last 10 games. The rest is a tap away, on the player’s page.

Some of what Betaroo shows is fact and some is opinion, and it never blurs the two. As the onboarding puts it, we show the raw stats and our read separately, so you see everything. On a player’s page the read is written out on its own, and the games are drawn against the line, so you can check one against the other.

The stats and the read

Luka Dončić’s last five games against his points line, and the read on him, from his page in the designs. Side by side, never mixed.

Ask Roo is the read as a conversation. Ask about any matchup, prop or betting angle, and Roo explains what the numbers are saying, then points you back to the pick if you want the raw numbers.

Underneath, it’s one system. Player picks, team picks and parlays share one card, with the same header and the same price, and a parlay stacks its legs inside it. So the same pieces can carry a new market or a new sport.